TEREA Purple Menthol

Purple Menthol puts blueberry out in front and lets menthol carry it from underneath, rather than the other way around. You get the aroma first and the cold second — the opposite order to the Black group, where cooling always arrives first.

The cooling sits mid-scale, so most people can smoke it for a long stretch without finding it too much. It is one of the best-selling menthols in the shop and the one we recommend if you are trying a fruit menthol for the first time.